In recent years, Tijuana’s gastronomic scene has evolved in leaps and bounds, becoming an internationally recognized culinary epicenter. What were once simple street stalls now coexist with fine dining restaurants, attracting both local diners and American tourists. But how has the city managed to position itself in this highly competitive sector? The answer lies in a well-executed marketing strategy.
The power of gastronomic identity
Tijuana has stood out for offering an authentic gastronomic proposal, fusing traditional flavors with contemporary innovations. Restaurants such as Oryx Capital, Mision 19, Caesar’s and Telefónica Gastro Park have opted for an experiential branding strategy, where they not only sell food, but also a story and a sensory experience.
Digital strategies that drive the industry
Digital marketing has been a fundamental pillar in the growth of Tijuana gastronomy. Some of the key tactics include:
- Local SEO and Google My Business: Allow tourists and locals to find restaurants with ease.
- Influencer Marketing: Collaborations with food bloggers and critics from both sides of the border generate visibility and credibility.
- Visual Content and Storytelling: Short videos on social networks, reels and high-quality photography attract potential clients.
The impact on tourism and the economy
This gastronomic boom has turned Tijuana into a key culinary destination, strengthening the local economy and attracting foreign investment. According to CANIRAC data, gastronomic tourism has grown by 30% in the last decade, driven largely by well-executed digital marketing strategies.
