In recent years, Tijuana's gastronomic scene has evolved in leaps and bounds, becoming an internationally recognized culinary epicenter. What were once simple street stalls now coexist with fine dining restaurants, attracting both local diners and American tourists. But how has the city managed to position itself in this highly competitive sector? The answer lies in…

The commercial relationship between Tijuana and the United States has historically been one of the most important drivers of the regional economy. Local companies have taken advantage of their strategic location to expand their operations beyond the border, using marketing strategies to compete in the demanding US market. The challenge of selling in…

The city has positioned itself as a medical tourism hub, attracting thousands of patients from the United States in search of high-quality treatments at affordable costs. Dental clinics, hospitals and plastic surgeons have been able to take advantage of digital marketing strategies to capture the attention of international clients. Why Tijuana is a…