THE IMPACT OF MARKETING ON MEDICAL TOURISM IN TIJUANA
The city has positioned itself as a medical tourism hub, attracting thousands of patients from the United States in search of high-quality treatments at affordable costs. Dental clinics, hospitals and…
BINATIONAL TRADE: HOW TIJUANENSE COMPANIES CONQUER THE U.S. MARKET
The commercial relationship between Tijuana and the United States has historically been one of the most important drivers of the regional economy. Local companies have taken advantage of their strategic…
THE RISE OF GASTRONOMIC MARKETING IN TIJUANA: FROM THE STREET TO HAUTE CUISINE
In recent years, Tijuana's gastronomic scene has evolved in leaps and bounds, becoming an internationally recognized culinary epicenter. What were once simple street stalls now coexist with fine dining restaurants,…