The commercial relationship between Tijuana and the United States has historically been one of the most important drivers of the regional economy. Local companies have taken advantage of their strategic location to expand their operations beyond the border, using marketing strategies to compete in the demanding US market.
The challenge of selling in the U.S.
Expanding into the U.S. market is not an easy task. Factors such as regulation, cultural differences and strong competition represent significant challenges. However, Tijuana companies in sectors such as manufacturing, technology and logistics have found cross-border digital marketing to be a key tool for success.
Strategies to win customers in the U.S.
Some of the most effective strategies include:
- LinkedIn Ads and Digital Networking: B2B companies have increased their presence through strategies focused on this professional network.
- Binational SEO: Optimization of web pages in English and Spanish to appear in searches in both Mexico and the USA.
- Dual Language Email Marketing: Tailoring the message to the target audience has improved lead conversion.
Success stories and the future of binational trade
Companies such as Baja Box, North American Production Sharing and Tecma Group have managed to establish themselves in the US market thanks to well-executed marketing strategies. With the growth of electronic commerce and digitalization, it is expected that more Tijuana businesses will be able to consolidate themselves in binational trade.
